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It's quite simple. We live in a country that has a system called, Free
Enterprise. This system lets Company's advertise their products direct to the consumer. |
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When you receive a Lifetime Reminder Service post card, there will be an
advertisement for different types of Gift Paks. You do not have to purchase any,
it's just an advertisement. |
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Looking at this in a business sense, you can see what a unique idea this
is. If we need to be reminded of certain dates then there is a good possibility that we
have not made a gift purchase for that special occasion. |
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Not a bad concept. We get reminded of any dates or occasions that we
chose. If need be, we can purchase a Gift Pak for that special occasion, but we
don't have to. The gift basket company gets to advertise to a good prospect. |
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The Lifetime Reminder Service was funded with over one million dollars by
self-made multimillionaire, Don Lapre. |